Why brokerage marketing needs systems

What actually drives returns? Systems that keep marketing consistent, compliant and relevant. Continue reading

Reports of agent doom have been greatly exaggerated: The Download

While it seems that Big Tech is always taking aim at real estate professionals, their boots-on-the-ground usefulness makes them indispensable. Continue reading

Reports of agent doom have been greatly exaggerated: The Download

While it seems that Big Tech is always taking aim at real estate professionals, their boots-on-the-ground usefulness makes them indispensable. Continue reading

AI, TikTok search and screen-free tech reveal a growing disconnect 

From declining engagement to the rise of screen-free tech, new signals suggest a growing disconnect that marketers should pay attention to. Continue reading

Real previews new artificial intelligence assistant for agents

The new product is called HeyLeo and shows how a phone-based tool could help agents generate new business. Continue reading

Better claims its new AI app can underwrite some mortgage loans in 47 seconds

Better’s Tinman platform brings conversational AI to mortgage underwriting, aiming to make the process faster and more efficient. Continue reading

Nation’s 2nd largest MLS expands no-cost access to AI property intelligence platform

CRMLS is expanding access to RealReports, an AI property intelligence platform that aggregates zoning, liens and climate risk data for agents. Continue reading

Nation’s 2nd largest MLS expands no-cost access to AI property intelligence platform

CRMLS is expanding access to RealReports, an AI property intelligence platform that aggregates zoning, liens and climate risk data for agents. Continue reading

Nation’s 2nd largest MLS expands no-cost access to AI property intelligence platform

CRMLS is expanding access to RealReports, an AI property intelligence platform that aggregates zoning, liens and climate risk data for agents. Continue reading

This Canadian broker built an AI assistant to run his back office

Autonomous AI agents may reshape real estate workflows. Daniel Foch explains how OpenClaw automates CRM tasks, marketing and showings for agents. Continue reading