Tag Archives: automated marketing

Break it to make it: How one Hudson Valley brokerage recalibrated its tech for growth

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Curasi Realty spent the past year recalibrating its tech, choosing tools that simplify marketing, strengthen reporting and support agent growth. Continue reading →

Real partners with MAXA Designs on agent marketing platform

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The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm’s AI-powered concierge, Leo CoPilot. Continue reading →

Lone Wolf launches Leads+, lands deal with The Keyes Company

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Agents will use Lone Wolf Leads+ in conjunction with existing customer relationship management and follow-up technologies, leveraging its automated marketing content generation, creative services and advertising plans to target interested sellers withi… Continue reading →

Terradatum announces Listing Home Run for automated video marketing

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Market analytics company Terradatum is using MLS listing data to help agents quickly roll out property videos and web content for only $29.95 per listing. Continue reading →

Can you afford the cost of doing nothing?

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It was around this time last year that I was writing on change, saying, “If I’ve learned nothing else in almost fifteen years in the real estate business, it’s that the only constant is change — shifts are plentiful, but they’re rarely easy.” Continue reading →

Can you afford the cost of doing nothing?

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It was around this time last year that I was writing on change, saying, “If I’ve learned nothing else in almost fifteen years in the real estate business, it’s that the only constant is change — shifts are plentiful, but they’re rarely easy.” Continue reading →

Brokers: are you too focused on the small details?

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“If you just focus on the smallest details, you never get the big picture right.” It’s rare for someone running a real estate brokerage to intentionally focus on the small details and overlook their big-picture goals. Continue reading →

You’ve made it to the top, but your work isn’t done. Here’s what you need.

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“It’s more difficult to stay on top than to get there.” Mia Hamm, a two-time Olympic gold medalist, and two-time FIFA Women’s World Cup champion. Being the top agent in your market means building a practice that is not just okay or average. Continue reading →

Speed-to-lead: The mission-critical step where most agents fall short

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Every agent’s book of business is going to vary. Your “pie” of lead sources might look something like this: 50% referral business, 30% online leads, 20% open houses. Some years referral business will boom and in others, it will inevitably slow down. Continue reading →