Your agents are busy. They’re doing routine tasks like making copies and answering emails, along with less mundane tasks like marketing themselves and their clients’ properties, taking continuing education classes, and much (much) more. Continue reading
Climb Real Estate, a full-service brokerage based in the Bay Area, is partnering with Imprev to give its agents access to automated marketing services. Continue reading
Real estate continues to see new models try to disrupt the industry’s more traditional framework. From “technology-first” brokerages to the iBuyer movement, movers and shakers dominate the news feeds. To prevail, you must win the consumer and technolog… Continue reading
When you send a potential buyer or seller to your current website, what do they see? Is it your face? Your name? Your logo, colors, images, and content? Or is your personal touch getting lost in a sea of multi-million-dollar branding belonging to the b… Continue reading
Think of checking your inbox. Now think of checking Facebook. Which one do you rely on more? When it comes to digital marketing, it’s easy to get caught up in the hype and want to focus on social media. Continue reading
There has been a tectonic movement (not to mention massive investment) in and around real estate technology lately. And that’s been especially true at Inside Real Estate. Continue reading
As a broker or marketer, you’ve invested hundreds of hours and countless dollars carefully designing your brand’s story. You have a plan for every brand channel that allows you to communicate directly with consumers—from TV spots to your website. Continue reading
Too often, those of us who serve the real estate industry turn to fear mongering. We’re all guilty of it – constantly warning about coming changes and urging brokerages to get with the times or perish. Continue reading
The inventor of the phrase “a bird in hand is worth two in the bush” could never have envisioned it applying to modern real estate, but I don’t mind borrowing this adage to remind us all that every agent has a bird in their hand: it’s called their sph… Continue reading