How to successfully sell real estate to any generation

Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes. Continue reading

Tale of 2 housing markets will linger into 2024, Zonda economist warns

With listings still in short supply, homebuyers are “dealing with an affordability shock” and new homes will play an outsize role in housing markets, Zonda Chief Economist Ali Wolf said at ICNY. Continue reading

Will an inventory shortage stymie spring? Look to 1994 for clues

This spring won’t be easy for homebuyers and their agents, but history is full of examples in which the supply of homes went down, but sales kept chugging along, according to an Inman analysis. Continue reading

Gen Z, Millennials, have taken over the vacation rental market

These groups make up the majority of vacation rental homebuyers at a composition of 51 percent, according to vacation rental management platform Vacasa’s latest report. Continue reading

‘OK Boomer’: Older homebuyers make gains as millennials struggle

Baby boomers made gains over first-time homebuyers in the decade before the pandemic, growing to 24 percent of recent home purchases in 2019, according to a new analysis from Zillow. Continue reading