Tag Archives: bernice ross

Thinking about refinancing your 30-year mortgage? Think again!

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All those deals soliciting homeowners to refinance their mortgages at today’s low interest rates might sound great, but when you really dig into the numbers, that’s often not the case. Here’s why. Continue reading →

How to avoid overpricing properties in a shifting market

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If your market has begun to slow, understanding how to properly price homes in a declining market — and how to talk about it with clients — is critical. Continue reading →

Do buyers really determine the sales price?

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The conversation at Inman Connect New York changed the way columnist Bernice Ross thinks about home sales pricing. Here’s why. Continue reading →

How to keep big brother from spying on you and your clients

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When there are nanny cams watching, smart devices quietly recording and cookies tracking you all across the internet, what steps can you take to protect both you and your clients from the very real, and sometimes unknown, invasions of privacy? Here are… Continue reading →

Ever wonder exactly what to say? Here’s the scoop

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In “Exactly What to Say for Real Estate Agents,” authors Phil M. Jones, Chris Smith and Jimmy Mackin provide “30 Magic Words” to help real estate agents with the most common critical and difficult conversations they face today.  Continue reading →

How to deal with a ‘Listing Impossible’

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Regardless of the price range you serve, sooner or later you’ll get stuck with what seems like an impossible listing because the sellers refuse to do what’s needed to get the property sold. CNBC’s new series “Listing Impossible” is packed with takeaway… Continue reading →

How to hit the sweet spot for your business in 2020 

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Who’s most likely to list their home? When’s the best time to ask for a price reduction? Which day of the week and time of day will get the most opens on your email? Here’s what you need to know to hit the sweet spot for your business in 2020. Continue reading →

10 tips for making 2020 your best year yet

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Even when your life is chaotic and full of tension, you can take steps to have as many happy and productive moments as possible. The more of these you have, the better your 2020 will be. Continue reading →