Tag Archives: bernice ross

Zillow in 2022: How one of the biggest names in real estate recovers from its biggest stumble

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Zillow started 2021 ascendant but finished by bowing out of iBuying. The coming year will test the portal’s ability to pivot. Continue reading →

5 strategies to increase productivity and profitability in 2022

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Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James’ top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that’ll boost your lead gen and profitability… Continue reading →

The commission front: How to get more and defend it

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Here’s how to make more money and keep it in your pocket — plus, get a rundown on NAR’s commission changes from Inman’s expert. Continue reading →

Reimagine just-sold cards: 12 strategies for a business boost in 2022

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Here, Inman columnist Bernice Ross looks back at 2021, rounding up the best tips, strategies and scripts that you’ll need to generate more leads, ramp up your business and hit the ground running in the new year. Continue reading →

Humor, connection, presence: How to upgrade your marketing in 2022

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Statistics say that clients typically go with the first agent they meet — so how can you make sure you’re that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that’ll help you stand out from your comp… Continue reading →

7 ways to market your new listing for FREE

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Want to stand out from the competition and win the listing? To maximize the probability that you will get the listing, include these strategies in your marketing plan. The best part? They’ll cost you absolutely nothing. Continue reading →

11+ takeaways from NAR’s Annual Conference

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From need-to-know statistics to predictions about the future, Bernice Ross recounts the most important takeaways from NAR’s Realtors Conference & Expo. Here’s what you need to know. Continue reading →

How to price properties in a wildly fluctuating market

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As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here’s how to keep up with your local market and help your clients make the best decision p… Continue reading →

Are 0% commissions looming on the horizon?

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Industry veteran Bernice Ross argues that a business model in which a brokerage makes the majority of its profits from ancillary services like mortgage and title is not sustainable in the long run. Continue reading →

How not to lose the commission battle with sellers (and the listing)

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When it comes to the commission battle, a lot of agents cave into reducing their fees instead of working to persuade sellers otherwise. Here’s why sellers make this request and how to overcome it. Continue reading →