The cheapest way for clients to tap into new home equity

There are many ways to access the equity in your home, but they’re not all the same. Count on author and coach Bernice Ross for the most innovative strategies available to tap into all of that newfound wealth. Continue reading

The most important mortgage column you may ever read

An “All-In-One-Mortgage” combines a bank account, a mortgage, and an equity line of credit (the equivalent of a HELOC) into a single product that accomplishes each of these goals. Author and consultant Bernice Ross discusses its potential for homeowner… Continue reading

Red flag! 12 things agents should watch out for when being recruited

Here’s what some agents who have recently made strategic moves have to say about keeping one’s eye on the prize when it comes to negotiating contracts with a new brokerage. Continue reading

A simple way to make more money without working harder

Are you tired of being told you need to manage your time more efficiently, prospect harder or buy more leads to increase your income? There is an easier way that has nothing to do with working harder, and Bernice Ross has seen it work for thousands of … Continue reading

Stop Googling ‘bubble’: Here’s why the news may be more positive than you think

Are we on the verge of another major real estate downturn? Two of America’s most notable real estate economists, Leslie Appleton-Young and John Tuccillo, weigh in with their predictions, and the news may be better than most people expect. Continue reading

You just took a new listing. Can you answer these 10 questions?

Only a small percentage of agents can answer these ten questions about their listings, according to author and coach Bernice Ross. Are you one of the select few who can?  Continue reading

Why the two ‘bombshell lawsuits’ will probably be duds

The certification of the class in Sitzer/Burnett v. NAR is only an initial procedural step in the litigation and there are serious issues with the plaintiff’s complaint, according to coach and author Bernice Ross. Still, however, the industry needs to … Continue reading

The secret to generating more ‘offer-ready’ buyers

Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers “offer ready.” Continue reading

A comprehensive guide to finding inventory in today’s market

Inman has created an extensive resource for ways to find inventory — from old-school methods to more creative approaches — when it seems like there’s nothing left on the shelves. Continue reading

Challenges, pitfalls and sage advice: Starting your own brokerage

Despite their prominent role in the industry, many women struggle to step into leadership positions as brokers and brokerage owners. Based on extensive research and anecdotal evidence, here are some of the challenges women face and how to overcome them. Continue reading