As Opendoor’s Chief Customer Officer, Megan Meyer Toolson is putting the company’s customer at the forefront of everything and sharing the iBuyer’s story with agents and brokers. Continue reading
When it comes to a brokerage’s branding, the buck stops with the broker — regardless of your firm’s rules on team and agent branding. Here are independent broker Erica Ramus’ top rules for brokerage branding. Continue reading
Abby Lee, senior vice president of marketing and communications at RE/MAX, shares how she got into the field, why she’s been with the brokerage for over two decades and why the best feedback comes straight from agents. Continue reading
It might be tempting to keep using your existing brand, but going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you — no matter where you meet them. Continue reading
All month long, we’ll bring you innovative marketing tactics, branding expertise and smart strategies to get the most out of your spend to take your business to the next level — straight from the experts. Continue reading
Find out how this team leader and branding and marketing expert created a new service that feeds into his brand while boosting business growth amid a crazy, pandemic-driven market. Continue reading
Inman recently spoke with some of the country’s top mega team leaders to learn more about the secret sauce behind how their teams continue to grow. Here’s how they do it. Continue reading
Real estate is an industry based on facial recognition. When you ask people, “Who sold your home?” they almost always answer with their agent’s name — not the brokerage they work for. Here’s what to think about when putting a face to your brand.
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With discipline, persistence and an action-oriented acceleration plan, you can turn your real estate business into a high-growth, high-profit enterprise. Here are a few tried-and-true strategies. Continue reading
Many real estate professionals had their best year ever in 2020. Wisely investing these extra dollars is of the utmost importance as we continue to navigate this unprecedented time. Here are a few ways to capitalize on any extra income earned last year. Continue reading