Tag Archives: Branding

‘Pick one thing’: To grow your brand, agents say to take baby steps

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Top real-estate agents gave their insight into building a personal brand at a Connect Now session on Tuesday. Continue reading →

Meet the Opendoor executive shaping the iBuyer narrative

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As Opendoor’s Chief Customer Officer, Megan Meyer Toolson is putting the company’s customer at the forefront of everything and sharing the iBuyer’s story with agents and brokers. Continue reading →

3 rules for keeping your brokerage’s branding in check

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When it comes to a brokerage’s branding, the buck stops with the broker — regardless of your firm’s rules on team and agent branding. Here are independent broker Erica Ramus’ top rules for brokerage branding. Continue reading →

The best marketing ideas come from agents in the field

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Abby Lee, senior vice president of marketing and communications at RE/MAX, shares how she got into the field, why she’s been with the brokerage for over two decades and why the best feedback comes straight from agents. Continue reading →

Your branding is costing you money: Here’s how to fix it

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It might be tempting to keep using your existing brand, but going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you — no matter where you meet them. Continue reading →

Take your marketing and branding to the next level this September

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All month long, we’ll bring you innovative marketing tactics, branding expertise and smart strategies to get the most out of your spend to take your business to the next level — straight from the experts. Continue reading →

Kris Lindahl on extending his branding savvy into new business

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Find out how this team leader and branding and marketing expert created a new service that feeds into his brand while boosting business growth amid a crazy, pandemic-driven market. Continue reading →

‘Grit, tenacity and desire’: 5 mega team leaders on scaling for success

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Inman recently spoke with some of the country’s top mega team leaders to learn more about the secret sauce behind how their teams continue to grow. Here’s how they do it. Continue reading →

Deciding on the face of your brand? 3 points to consider

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Real estate is an industry based on facial recognition. When you ask people, “Who sold your home?” they almost always answer with their agent’s name — not the brokerage they work for. Here’s what to think about when putting a face to your brand.
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8 strategies to get more leads — and sell more real estate

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With discipline, persistence and an action-oriented acceleration plan, you can turn your real estate business into a high-growth, high-profit enterprise. Here are a few tried-and-true strategies. Continue reading →