Rolling out new tech? 3 critical steps for better adoption

Technology that you’re paying for but not using is just money down the drain. Follow these steps, and you’ll get great adoption, increased agent loyalty and engagement — and the best return on your tech investment. Continue reading

HomeSmart+ to offer referral income to agents

HomeSmart now offers a new model for referral income and retirement contributions. To participate in HomeSmart+’s revenue-sharing program, agents will forgo the company’s traditional 100 percent commission structure for an 80 percent model. Continue reading

High-performing luxury agent Mia Trudeau leaves Hilton & Hyland

Trudeau spent about 14 years at Hilton & Hyland where Beverly Hills Estates founders Rayni and Branden Williams also worked for over a decade. Continue reading

Keller Williams agent canned for conspiratorial ‘plandemic’ billboard

Former Greensboro KW agent Chris Carlan has been fired for his controversial billboard featuring a coronavirus conspiracy theory and Pepe the Frog, a well-known Neo-Nazi meme. Continue reading

Ex Coldwell Banker employee claims pregnancy discrimination in lawsuit

In a new lawsuit filed against Realogy, Dominique Harkness, alleges she wasn’t allowed to work from home because she was a new mother. Continue reading

Corcoran expands into the Bahamas with latest affiliate

Corcoran CA Christie Bahamas is the third affiliate to launch in the Caribbean and the 14th firm to join Corcoran’s affiliate network since its launch. Continue reading

Coldwell Banker will be focusing on sellers in 2022 — here’s why

David Marine, chief operating officer of Coldwell Banker, recently told Inman his company’s ongoing rebranding efforts have improved both consumer and agent sentiment and buoyed the fortunes of local franchisees. Continue reading

Want to excel at luxury? 8 client types every agent should be prepared for

When it comes to marketing luxury listings, review this list to see which descriptions best fit your client, and act accordingly. Find out what matters most to them, and focus on providing them exactly what they want. Continue reading

Zillow, ShowingTime and why lack of competition kills customer service

The Zillow-ShowingTime deal is what a modern-day monopoly might look like. As fewer companies dominate the scene and own the software it takes to run a real estate business, prices will go up while customer service and innovation decline. Continue reading