7 secrets to unlock the hidden potential in your luxury agents

Luxury adviser Chris Pollinger offers insight into casting a vision and inspiring luxury agents to reach their highest level of performance. Continue reading

3 luxury staging secrets that boost your listing’s price point

Find out how LA’s Elite Home Staging creates luxe interiors that not only get sold, but sell for top dollar. Chris Pollinger delves into their top staging strategies. Continue reading

5 game-changing ways to harness AI for real estate marketing

Harnessing the power of AI in your marketing plan doesn’t mean you’re abdicating control, writes Chris Pollinger. Instead, it means you’re arming yourself with a powerful ally that can help you navigate the complex world of real estate marketing with m… Continue reading

Florida agents fear unintended consequences of real estate ban

Senate Bill 264 goes into effect in July. It might not have a big impact on the buying power of foreign citizens, but the ripple effects of the law’s suggestively biased tone may set a precedent. Continue reading

7 essential skills for building successful teams in 2023

It’s time to reevaluate the skills and tools that team members need to be successful in today’s marketplace. Consultant Chris Pollinger outlines the new necessities for leaders. Continue reading

5 steps for leading team members to their peak performance

Effective leadership is key to getting things done in both the short and long term. Luxury real estate broker coach Chris Pollinger offers his take on team-building strategies that create peak performance and optimum outcomes.
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3 things Netflix, Airbnb and Google do (that most leaders don’t)

Good leadership is often the difference between a thriving business and a failing one. A great leader cares about their people and prioritizes their needs to ensure a happy and productive work environment. Continue reading

AI will upend content marketing. 4 ways to stay ahead of the curve

Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs. With the right approach, you can stay ahead of the curve in the age of AI-powered search engines. Continue reading

12 secret and unusual places to recruit amazing talent

Good talent is out there. By taking a different approach to agent and staff recruitment, you can find amazing additions to your team or brokerage. Continue reading