Tag Archives: christy murdock edgar

Lesson Learned: Honesty is everything

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Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why The Agency’s Tracy McLaughlin believes being truthful is the only policy for agents. Continue reading →

Talkin’ ’bout my generation: How to market to your client’s stage in life

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Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading →

Dear Marketing Mastermind: Do hashtags matter?

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In this monthly advice column, the Marketing Mastermind, regular Inman columnist Christy Murdock Edgar, answers three burning questions. This month’s topic: Are you confused by the hows and whys of hashtags on social media? It’s my most-requested topic… Continue reading →

Lesson Learned: Don’t lose track of your clients

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Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out how New York City broker Michael J. Franco learned the importance of getting in front of pot… Continue reading →

Lesson Learned: One thing leads to another

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Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, Palm Springs broker Laurie Ridgeway shares why she believes every closing is a new opportunity. Continue reading →

Staging a new listing? Explore the latest fall design trends

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Whether you’re helping sellers stage their home for fall buyers or just want to update a space, Interior Marketing Group Staging Director Christina Slater has all of the best tips for a seasonal makeover. Continue reading →

Meet the rock star agent who went from ’80s hair band to selling homes

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The “rock star real estate agent” is a cliche that everyone seems to lean in to, but what is it like to meet one in real life? Share Ross, bassist of the ’80s metal band Vixen, spends her time offstage doing deals as a South Florida real estate agent w… Continue reading →

Lesson Learned: Embrace the unexpected

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Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, Denver-based Atlas Real Estate agent Jennifer Reinhardt shares how she turned lemons into lemonade. Continue reading →