Tag Archives: Columns

These 12 pillars of attraction will transform your recruiting

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Choosing just four of these 12 categories will help you recruit more effectively and efficiently and open up new avenues for growth, coach Verl Workman writes. Continue reading →

Buyer (agent) beware before opting for a workaround: The Download

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What do you make of commission-sharing workarounds, and how are you planning to change up your communication strategy? Continue reading →

Ryan Serhant’s flashy ‘Owning Manhattan’ raises bar for reality TV

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The Netflix series focuses on Serhant’s agents and lifts the stakes on real estate-focused reality TV thanks to high production values and sophisticated plotting, reporter Lillian Dickerson writes. Continue reading →

A ‘hawk tuah’ far: Why you need to leave this TikTok trend alone

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Trendy or tacky? “Hawk tuah” is enjoying virality on TikTok (and beyond), and agents are getting in on the trend. Rachael Hite is here to tell you why that’s a bad idea for your professional reputation. Continue reading →

Home sales tend to rise after big elections. Can it happen in 2025?

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Keeping Current Matters’ David Childers and Jimmy Burgess crunch the numbers and lay out the reasons real estate agents and brokers could see a post-presidential election sales surge in 2025. Continue reading →

Change is a constant. Here’s how to navigate it — no matter the market

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Navigating change in the dynamic real estate market, Rainy Hake Austin writes, demands a blend of self-awareness, strategic planning and effective utilization of support systems. Continue reading →

12 ways to build strong lender partnerships for happier clients

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Clever CEO Luke Babich writes that partnering with well-qualified lenders helps you help your clients, build your brand and add value to every real estate transaction. Continue reading →