How to nurture clients who can’t afford to buy right now

What if you have clients who need to move but can’t afford it? How do you help even when there is no immediate sale? Here are a few tips for helping clients overcome the laws of expansion. You’ll be their agent for life. Continue reading

10 secret Instagram and Facebook features most agents miss

Facebook and Instagram are two of the most popular and effective platforms for brand-building, promoting listings and generating leads. Did you know there are hidden features agents don’t know about? Here are some of our favorite little-known gems. Continue reading

Here’s how I generated $11M in listings — in 3 months

Despite the lack of inventory and the hyper-competitive market, agents who implement this simple strategy can generate listings now and return business down the road. Continue reading

Everyone wants a slice of the housing market. That’s the problem

Right now, the housing market has a slew of uninvited guests in one of the worst housing shortages in the history of America. Continue reading

The Real Word: Which markets saw the largest inflow of new homebuyers?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss mortgage changes for vacation homes, how many Americans moved during the pandemic and videos every … Continue reading

Know your numbers! How to be more accountable for your team’s financials

Most team leaders think they know their numbers, but the reality is that we’re not as clear on them as we think we are. We have a general idea, but that’s not good enough. Here are the numbers you really need to pay attention to and why they’re so crit… Continue reading

Put branding first! How to build a business that attracts growth

If you want to recruit better talent and more clients who want to with your team, focus on building your master brand first. Here’s how to do that. Continue reading

10 pandemic-tested truths about homebuying

Multiple offers, super-low inventory, skyrocketing values and lots of competition from cash buyers have made the current real estate climate both a blessing and a curse. Through that, a few real estate concepts were put to the test. Here’s what lasted. Continue reading

Stop being a secret agent! 8 real estate conversation-starters

If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate. Continue reading

My top Back to Basics tip? Answer the damn phone

There’s tons of training that addresses diligent follow-up and frequent outreach. What’s far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the… Continue reading