Tap into the power of social media for authentic connections

Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business. Continue reading

Yes, you need to respond to the good reviews, too

Those satisfied clients need love, too, so make sure you’re responding to their positive reviews with sincere appreciation. Laura Stace tells you what to say and how to show your thanks. Continue reading

Your script just flopped. Here’s what you probably did wrong

Do you know what it takes to make your scripts work like a charm? Bernice Ross goes through some common objection handlers for “I only want to work with the listing agent,” dissects which scripts are pure gold and which will be epic fails, and gives th… Continue reading

Ever struggle for words? Here’s how to nail client conversations

The authors of “Exactly What to Say for Real Estate Agents” provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways and adds a few suggestions. Continue reading

How to help sellers (and keep your sanity) through a messy divorce

Home sales resulting from divorce can be fraught with peril, misunderstandings and anger. Here’s how to navigate through this rocky relationship terrain. Continue reading

Ever wonder exactly what to say? Here’s the scoop

In “Exactly What to Say for Real Estate Agents,” authors Phil M. Jones, Chris Smith and Jimmy Mackin provide “30 Magic Words” to help real estate agents with the most common critical and difficult conversations they face today.  Continue reading

5 ways to stay on the right side of the law

Compliance might not be a sexy topic, but making sure that you’re following the rules (and keeping the receipts) could save you huge amounts of time and money in the event of any disputes. Here are five best-practice tips to get you thinking like a reg… Continue reading

When it’s time to call your broker: 10 issues you should ask for help with

Do you know when it’s time to loop in your broker? Here are 10 situations when agents should think about getting their managing brokers involved in the transaction.

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How to create a streamlined, effective communications strategy for your team

With so many moving parts and team members always in motion, having a well-defined communications plan ensures a team is operating at its highest efficiency.  Continue reading