5 simple new year’s resolutions that’ll pay big dividends in 2020

You may shy away from more ambitious goals, but here are basic some New Year’s resolutions that should be fairly easy to stick with, and that will pay off big time. Continue reading

Is Firepoint lit? The CRM and website provider packs heat

Designed by agents to offer brokers and teams the best parts of a technology support system, from lead generation to management, this CRM should make the list of any broker wanting to see what else is out there in 2020. Continue reading

Referrals, not leads, are the heart of Buffini & Company’s CRM

Referral Maker is a CRM for members of national coaching company Buffini & Company. The smart, relationship-driven solution centers on referrals instead of the race to add more features or earn unqualified online leads. Continue reading

The RE/MAX Essential Guide to the real estate consumer

There are many non-negotiables that today’s discerning real estate consumers are demanding from their full-service agents. They expect them to operate ethically and, ideally, for them to provide as much of a one-stop-shop service as possible with a wea… Continue reading

The year in real estate technology

Technology touched every part of the industry this year, as massive amounts of capital continued flowing into real estate, both for startups and well-funded incumbent firms. Continue reading

Do this before you spend another dollar on lead generation

Sometimes it seems like agents are hungry machines, starving for one thing: leads. And it’s curious to explore why that is. Leads are new, sure, so they may seem more full of promise, or more excitement. It’s a metric by which many agents measure their… Continue reading

3 social media strategies for becoming hyperlocal

Being hyperlocal in your community starts with interacting on a grass roots level. Savvy agents provide real value to their sphere of influence in a multitude of ways. Here are a few strategies to help you get started. Continue reading

Can you afford the cost of doing nothing?

It was around this time last year that I was writing on change, saying, “If I’ve learned nothing else in almost fifteen years in the real estate business, it’s that the only constant is change — shifts are plentiful, but they’re rarely easy.” Continue reading

Can you afford the cost of doing nothing?

It was around this time last year that I was writing on change, saying, “If I’ve learned nothing else in almost fifteen years in the real estate business, it’s that the only constant is change — shifts are plentiful, but they’re rarely easy.” Continue reading

Big Purple Dot is on target, but misses the bull’s-eye

Part relationship manager, part business management solution, its features, including lead auditing, a mobile CRM and robust tagging, stand out in an otherwise typical solution for larger brokers and teams. Continue reading