Tag Archives: Demographics

How to successfully sell real estate to any generation

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Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes. Continue reading →

Millennials are more real estate obsessed than their parents: Poll

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Nearly 60 percent of millennials said they felt homeownership is more important now than it was for their parents, according to the results of a new survey released earlier this week by Bank of America. Continue reading →

How the Sitzer | Burnett decision hurts minority homebuyers

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According to Keller Williams Head of Inclusion and Belonging Julia Lashay Israel, the Sitzer | Burnett commission case is not just about changes in agent commissions; it is about the broader implications for the accessibility of homeownership, esp… Continue reading →

Texas’ growing Asian American and Pacific Islander presence

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Having grown up in Texas, broker-owner Kelley Liu has seen first-hand how the Texas AAPI population has influenced the state and its markets, and vice-versa. Continue reading →

An economist’s take on what can be done about housing affordability

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There are currently 45 million Americans aged between 25 and 34 — and most aspire to homeownership. However, according to Windermere Real Estate Chief Economist Matthew Gardner, the massive price growth many of us have benefitted from over the past sev… Continue reading →

What the early census numbers say about moving patterns

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There’s a widespread belief that Americans have all packed up and moved because of the pandemic. At face value, it’s quite credible, according to Windermere Real Estate Chief Economist Matthew Gardner, especially given the level of 2021 home sales. But… Continue reading →

2022 game plan: 20+ buyer and seller facts to inform your business

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What’s critical to buyers and sellers now, and what’s changed over the past year? If you’re in the throes of strategizing for next year, here are a few key demographics, trends and takeaways — plucked from NAR’s 2021 buyer and seller research — broken … Continue reading →

Boost your traffic: 3 Google Analytics stats you need to track

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A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. If you find it (understandably) hard to navigate, here are the top stats you need to focus on. Continue reading →

Everyone is moving to Florida! Or maybe they aren’t

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Despite narratives about buyers flocking to Florida, data from Atlas Van Lines and Florida’s 2020 Demographic Estimating Conference suggest the migration patterns are negligible. Continue reading →

4 ways giving back helps you become a better agent

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Volunteering has helped agent Marilyn Blume become a better businessperson by both honing and expanding her knowledge and skill set. In this column, she shares how she’s grown through her volunteering experiences. Continue reading →