Tag Archives: Earned media

The proptech startup media guide: Build trust through earned media

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Marci James’ Proptech Marketing Guide series continues with strategies for building brand authority with earned media opportunities.
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Open houses are out: Here’s how to get your name out there

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Traditional marketing and growth strategies were upended thanks to the pandemic. But we learned a lot in the transition. Here are a few ways agents can use their special sauce to engage buyers, promote their brand and get that listing sold — without ev… Continue reading →