Digital farming is a low- to no-cost real estate farming strategy that will add value to the people on your email list and generate more listings as a result. Here’s a proven method I’ve used in my own business to provide the kind of value that leads t… Continue reading
In a high-tech, digital world, the basics of low-tech, analog customer service still matter, especially when dealing with buyers and sellers who don’t use smartphones or email. Continue reading
How can agents navigate the new landscape of a socially distanced workplace? Here’s what one team leader is doing to pave the way for his agents’ success. Continue reading
Now more than ever, it’s important to talk to your sphere, fans and followers across all of your platforms. Here’s how to create content that matters. Continue reading
As the coronavirus disrupts face-to-face interactions, more agents may turn to online ads. A new report breaks down where they should spend their money. Continue reading
As broker owners, we need to do a better job at being more aware of scams and learn how to avoid them. Here are a few tips I’ve gleaned from cybersecurity experts that will help keep you and your agents safe. Continue reading
In this monthly column, Anthony Askowitz explores a hypothetical real estate situation from both sides of the broker/agent dynamic. This month: A broker wants his top producer to hire an assistant so that she can focus more on selling and securing list… Continue reading
Image editing, social media software, digital scanner apps — every real estate pro can benefit from these digital marketing tools. Continue reading
Thorough communication is key in any strong real estate deal. If you don’t hear back from someone after reaching out, follow up with a phone call, email or text or you’ll risk losing the deal. Continue reading
If you stay in touch continuously, it will pay off in the long run, according to a small sample poll from PostcardMania. Continue reading