Luxury leaders agree: digital marketing rests on authenticity

Whether it’s over Zoom or through email, digital marketing and outreach in luxury real estate is now the starting point of every interaction, and it has to be strategic enough to pull the prospect deeper into an eventual personal interaction. Continue reading

Referal networks key to serving affluent clients in faraway markets

Affluent millennials and Gen Xers looking to buy second and third homes in distant markets are an opportunity for global luxury brokerages. Continue reading

Meditation rooms & ‘show showers’: What luxury buyers want right now

Luxury real estate agent Ivan Estrada and luxury residential developer Tyler Jones explain how the pandemic has impacted buyers’ wish lists and must-haves at Inman Connect. Continue reading

Pacaso, Avenue 8 discuss how luxury brokerages are changing

At Inman Luxury Connect in Las Vegas, executives from Pacaso and Avenue 8 discussed the changing models in luxury real estate sales, agreeing that customer experience remains key — despite buyers’ changing goals. Continue reading

‘History repeats itself:’ Ryan Serhant warns of an impending luxury slump

Jade Mills, Ryan Serhant, Gary Gold and Mauricio Umansky told a Luxury Connect crowd how to prepare themselves and clients for a possible downturn. Continue reading

Inman Connect Las Vegas 2021: The broker-owner’s guide to Connect

For broker-owners set to attend Inman Connect Las Vegas, October 26-28, at the Aria Resort & Casino, here’s your essential guide to navigate ICLV — the events, tracks and networking. Continue reading

Does your brokerage need to be a one-stop shop?

With brokerages rolling out new product offerings like mortgage and insurance, how can you be sure you’re hanging your license with the right brokerage for the long haul? Continue reading