Realtor.com extends Facebook ad product to brokers

Realtor.com has expanded its Facebook ad product Local Expert to allow ads to be bought for city-wide listing searches, not just zip code-level searches. And those city-wide ads can now be purchased by brokers, not just teams and agents. Continue reading

‘Nine is the ideal number of hashtags’ and 7 other tips for growing your audience online

Agents who want to take social media seriously should remember they only have a split second to engage with their audience. Continue reading

BoomTown launches new lead generation and marketing tools

The company promises to nurture leads for up to a year and says its concierge will field leads 24 hours a day, 7 days a week. Continue reading

6 tips for making live video a win on YouTube or Facebook

Live video through social media is a fairly new concept for many people — and an intimidating one at that. It’s best to plan ahead to ensure smooth delivery. Here are some tips from my experience to help you do just that. Continue reading

Short-term rental firm iTrip Vacations expands to Silicon Valley

The newly created iTrip Vacations San Jose will serve its namesake city, as well as the surrounding communities of Cupertino, Palo Alto, Mountain View and Los Gatos. Continue reading

Former Zillow COO Amy Bohutinsky joins private equity firm

The firm focuses on both private and public companies that are in growth stages. And it has invested in a host of well-known startups including Airbnb, Facebook, Expedia, Dollar Shave Club, GoFundMe, Netflix, Spotify, and Zillow. Continue reading

7 no-brainers for keeping it civil online

It’s too easy to get distracted by a stray comment or provocation online and then get sucked into something that consumes you and your day. Like a bad one-night stand in a movie or drinking too much, you end up regretting it all, so it’s wise to practi… Continue reading

Google’s big Bay Area housing investment won’t be enough

Economists praised the tech giant’s plan to spend $1 billion on Bay Area housing, but expressed skepticism that the efforts will solve the region’s housing crisis. Continue reading

Top companies bet on Inman Connect Las Vegas

While Inman Connect attendees are booking their flights, getting hair cuts, ordering business cards, and reviewing the agenda, franchises, service and solution providers for the industry are also preparing. Because Inman Las Vegas isn’t just bigger, be… Continue reading