Smart-home tech for agents: Lutron smart dimmers vs. Philips Hue lighting system

In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. This week, they’ll talk about smart dimmers versus lighting systems. Continue reading

@properties founders launch agent-oriented podcast

Major Chicago-based brokerage @properties announced this week that it has launched a new podcast in which the firm’s founders discuss various industry issues that matter to their agents. Continue reading

Following tech peers, Facebook pledges $1B to affordable housing

The commitment from the social network comes amid accusations of worsening housing affordability and a wider tech backlash. Continue reading

How to defend your online reputation

There’s a difference between reviews and testimonials, and the distinction is important. Find out why and how to respond to, learn from and keep it classy with negative online reviews. Continue reading

Online reviews: 5 critical questions agents ask

When it comes to online agent reviews, the same set of questions has popped up for years. It seems prudent, and hopefully helpful, to address some of those questions here. Continue reading

Grow with Google: Evolve your strategy to stay #1 on search

We’ve got good news and bad news. The good news: Google has spent the last few years quietly optimizing its search algorithm. Small tweaks have made the search engine more and more predictive, so users have to do less digging and less thinking to find … Continue reading

Vacasa properties are now bookable through Google

A new integration between the rental management company and the search giant will allow Vacasa properties to show up in Google searches and maps of hotels. Continue reading

7 strategies for generating better buyer leads for your listings

If generating a high volume of quality buyer leads for your listings is a challenge for you like it is for many agents, try integrating a few of these tactics into your marketing plan. Continue reading