NAR’s new consumer profile shows agents how to thrive in 2026

Even seasoned agents may be scratching their heads when analyzing NAR’s latest consumer profile data, writes contributor Bernice Ross, who highlights the data agents need to pull 2026 into focus. Continue reading

For years, homeowners were staying put. Is that trend about to change?

Americans used to spend less time in their homes before selling. Then came the housing crash of 2008. But according to a pair of new surveys, the pandemic may be reversing that change. Continue reading

Homeowners are staying in place longer. What’s it mean for agents?

By 2037, the median homeownership tenure will nearly double from eight years to 15 years. Here’s what 11 ERA broker-owners are doing to thrive through the market shift. Continue reading

Home profit margins soften nationwide

Homeowners who sold their home in Q1 2019 experienced an average price gain of $57,500 since purchase — a $2,500 quarter-over-quarter decline from Q4 2018 and a $767 year-over-year increase from Q1 2018. Continue reading