Luxury marketing expert Laura Stace shares her best practices to get listings buyer-ready. These seven “must-do” tasks are her essentials to make sure every property is ready for a timely sale process. Continue reading
Smart home products are great, but how do you decide what stays and what goes when you’re selling a home with these upgrades? Continue reading
Want to make sure your latest listing looks its best? Darryl Davis offers simple staging strategies to enhance every inch of that space. Continue reading
No bites on that multimillion dollar home? It may be the vibes. Find out how Dr. and Master Zhi Gang Sha creates feng shui fixes for luxury listings. Continue reading
Inflation and mortgage rates took a hefty toll on homebuyers in October, with a record 60,000 home-purchase cancellations during the month, according to new data released Monday. Continue reading
Take advantage of the warmth associated with holiday memories when marketing your listings this year. Designer Antoinette Fargo offers tips for tablescapes and holiday decor that will win over homebuyers. Continue reading
For first-time homebuyers and empty nesters, construction projects such as subdivisions, townhouse complexes and condominiums are often the perfect mix of convenience and ease. Continue reading
To flourish as the market changes, you must be able to persuade your sellers to price their homes correctly for market realities. Author and trainer Bernice Ross offers strategies and a script you can use to have difficult, but necessary, conversations. Continue reading
This month: After several consecutive years of a strong sellers’ market, an agent must help her clients accept a major market shift. What tools can her broker provide to enlighten these sellers who may have missed the “peak,” but can still have an incr… Continue reading
Who do you picture when you’re writing your property descriptions or choosing photographs? Make sure that you’re creating an inclusive image of all types of potential buyers, including those with disabilities. Continue reading