DelPrete ‘secret shopper’ sting reveals agents lose hosts of leads

With the help of a firm employing more than 100 undercover researchers, the real estate tech strategist tested agents at roughly 30 brokerages. They found that more than 1 in 3 inquiries never received a response from the agent. Continue reading

CoStar CEO: We’re focused on ‘selling the house’

Andy Florance suggested rival portals are more interested in selling leads than houses and called a lawsuit against his company a “PR stunt.” Continue reading

Oh, what a feeling: 4 experts share how to create a brand that lasts

At Inman Connect Las Vegas, branding experts Kevin Knight, Sydney Miller, Griff O’Brien and Elias Astuto said a strong set of values, authenticity and substance are key to creating an unforgettable brand. Continue reading

To succeed in luxury real estate, know your audience

Daniel McVicar, Eloy Carmenate and Victoria Levitam spoke at Inman Luxury Connect in Las Vegas on Tuesday in a panel titled “From City to City: Trends & Opportunities in Emerging Luxury Markets.” Continue reading

On AI and real estate, ICLV panel said look to fashion

A panel of marketing and AI experts at Inman Connect Las Vegas discussed how consumer sentiments and product choices can help make homebuying faster and better for the consumer. Continue reading

Agents need to prepare for failure, harness opportunities, group says

“Success is a very strange beast and it often comes before total annihilation,” said Beverly Hills broker Gary Gold at Inman Luxury Connect. Continue reading

Inman Connect moving from Las Vegas to San Diego summer 2025

After a five-year run in Las Vegas, the industry’s flagship real estate event comes to San Diego July 30 – Aug. 1, 2025. Entrepreneur and skateboard legend Tony Hawk is the first announced keynoter. Continue reading

Luxury Presence CEO: AI is ‘absolutely’ here to stay

Industry leaders argued Monday that artificial intelligence will continue disrupting real estate and that leaders must learn how to harness it. Continue reading

Succeeding in luxury real estate is all about storytelling

Panelists at Inman Luxury Connect Monday argued that good marketing in the luxury segment is all about telling stories that speak to a specific type of consumer. Continue reading

New age in luxury: The rise of AI, social media and millennials

Luxury Connect panelists said that a generational wealth transfer is lifting more millennials into the luxury real estate market, and it’s already changing how luxury brokerages are working to attract clients. Continue reading