How agents can bridge the ‘haves and have nots’ housing market

HAPPENING NOW! At Inman Connect Las Vegas, July 30-Aug. 1, 2024, the noise and misinformation will be banished, all your big questions will be answered, and new business opportunities will be revealed. JOIN US VIRTUALLY. Continued economic growth in th… Continue reading

Communicate value with authenticity and active listening

Not every agent can or should communicate their value through “bold statements,” agents said during a panel at Inman Connect Las Vegas. That’s why remaining authentic to oneself is paramount. Continue reading

DelPrete ‘secret shopper’ sting reveals agents lose hosts of leads

With the help of a firm employing more than 100 undercover researchers, the real estate tech strategist tested agents at roughly 30 brokerages. They found that more than 1 in 3 inquiries never received a response from the agent. Continue reading

Oh, what a feeling: 4 experts share how to create a brand that lasts

At Inman Connect Las Vegas, branding experts Kevin Knight, Sydney Miller, Griff O’Brien and Elias Astuto said a strong set of values, authenticity and substance are key to creating an unforgettable brand. Continue reading

To succeed in luxury real estate, know your audience

Daniel McVicar, Eloy Carmenate and Victoria Levitam spoke at Inman Luxury Connect in Las Vegas on Tuesday in a panel titled “From City to City: Trends & Opportunities in Emerging Luxury Markets.” Continue reading

On AI and real estate, ICLV panel said look to fashion

A panel of marketing and AI experts at Inman Connect Las Vegas discussed how consumer sentiments and product choices can help make homebuying faster and better for the consumer. Continue reading

Agents need to prepare for failure, harness opportunities, group says

“Success is a very strange beast and it often comes before total annihilation,” said Beverly Hills broker Gary Gold at Inman Luxury Connect. Continue reading

Is luxury real estate settlement-proof? These leaders think so

Luxury homebuyers are used to paying big bucks for quality service. That’s partly why several Luxury Connect panelists in Las Vegas think the NAR settlement won’t make a huge splash in the higher price points. Continue reading

New age in luxury: The rise of AI, social media and millennials

Luxury Connect panelists said that a generational wealth transfer is lifting more millennials into the luxury real estate market, and it’s already changing how luxury brokerages are working to attract clients. Continue reading

Lofty unveils LoftyWorks at ICLV

Real estate software company Lofty is putting its considerable development resources into the apartment market with the release of LoftyWorks. Continue reading