Video marketing, staging matter more than ever for luxury listings

At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said the video marketing is a “requirement” these days, while her co-panelists said that staging is a top priority to create an emotional impact with buyers. Continue reading

Video marketing, staging matter more than ever for luxury listings

At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said the video marketing is a “requirement” these days, while her co-panelists said that staging is a top priority to create an emotional impact with buyers. Continue reading

Agents should strive for authenticity in social media

“It’s really important to present yourself and your personality,” Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. “They can tell if it’s authentic.” Continue reading

Luxury buyers are ‘willing to spend a whole lot more than ever before’

The luxury market might be cool right now, but consumers in this tier are savvy and ready to spend, according to Craig Hogan, vice president of luxury at Coldwell Banker, who will be speaking at Luxury Connect 2019. Continue reading

Luxury buyers are ‘willing to spend a whole lot more than ever before’

The luxury market might be cool right now, but consumers in this tier are savvy and ready to spend, according to Craig Hogan, vice president of luxury at Coldwell Banker, who will be speaking at Luxury Connect 2019. Continue reading

‘Money whisperer’ of NBA stars talks luxury market

Joe McLean is a managing partner at San Ramon, California-based Intersect Capital, a family planning and investment office for high-net-worth individuals. Continue reading

Inman Golden I Club finalists: Mountain and beach sales categories

The mountain and beach sales categories highlighted notable transactions in the past year. Winners will be announced at Luxury Connect, Oct. 16-17 in Beverly Hills. Continue reading