Real estate Instagram pros who spoke at Inman Connect Now on Tuesday stressed that agents should be authentic on the platform, and not worry too much about creating a ton of industry-specific content. Continue reading
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss how climate change is affecting the housing market, Zillow’s ad campaign, and features you should b… Continue reading
“I’m from California, it’s the cheapest apple I’ve ever seen,” one bidder says in a TikTok that skewers real estate bidding wars. Continue reading
The campaign is dubbed “Nothing Compares” and will roll out in 75 countries and be translated into 16 different languages. Continue reading
The audio-only discussion app remains popular among real estate professionals. But those who want the most out of it should follow a few key practices. Continue reading
Facebook and Instagram are two of the most popular and effective platforms for brand-building, promoting listings and generating leads. Did you know there are hidden features agents don’t know about? Here are some of our favorite little-known gems. Continue reading
To effectively increase your brand awareness and position yourself as the go-to authority in your market, watch out for these common Instagram turn-offs and avoid them yourself. Continue reading
While $200,000 won’t get you a single-family home in most parts of California, it can buy a very elaborate dollhouse on Instagram. Continue reading
Century 21 has promptly condemned and disassociated itself from a former agent caught on video insulting an Asian-American gym manager. Continue reading
The marketing technology company underwent the arduous process of becoming an authorized Facebook and Instagram Marketing Partner to allow agents to publish directly to the image-sharing platform. Continue reading