In a galaxy far far away: ‘Darth Vader House’ lists for $4.3M

A Houston house modeled after the iconic “Star Wars” villain has hit the market with an asking price of $4.3 million. Continue reading

Instagram-savvy agents share how to spin gold on the platform

Real estate Instagram pros who spoke at Inman Connect Now on Tuesday stressed that agents should be authentic on the platform, and not worry too much about creating a ton of industry-specific content. Continue reading

The Real Word: How does climate change affect the housing market?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss how climate change is affecting the housing market, Zillow’s ad campaign, and features you should b… Continue reading

Sotheby’s launches new global ad campaign

The campaign is dubbed “Nothing Compares” and will roll out in 75 countries and be translated into 16 different languages. Continue reading

4 tips for getting the most out of Clubhouse

The audio-only discussion app remains popular among real estate professionals. But those who want the most out of it should follow a few key practices. Continue reading

10 secret Instagram and Facebook features most agents miss

Facebook and Instagram are two of the most popular and effective platforms for brand-building, promoting listings and generating leads. Did you know there are hidden features agents don’t know about? Here are some of our favorite little-known gems. Continue reading

3 reasons Instagram isn’t working for you (and what to do)

To effectively increase your brand awareness and position yourself as the go-to authority in your market, watch out for these common Instagram turn-offs and avoid them yourself. Continue reading