Your CRM is the lifeblood of your business — so nurture it

Clients want to work with people they trust — which is where the CRM comes in. A properly organized, categorized and cultivated database can help you not only manage, but also strengthen client relationships. Here’s why. Continue reading

Corral multiple iBuyer offers with new web app OfferBarn

The president of a 200-agent boutique brokerage in Atlanta developed a solution for helping agents educate clients on the rise of iBuyers. Continue reading

4 tips for generating new leads while staying home

Despite the current landscape, business must continue. From leveraging your lifestyle expertise to broadening your support network, here are a few tips to help you be proactive and stimulate interest in your business. Continue reading

Lead-gen game changer: How to use the blue ocean strategy to dominate your local market

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how a book tha… Continue reading

Affordable, agent-developed Zephyr Leads is one to watch

A Seattle agent, tired of mainstream options, spent two years developing a software solution to help agents generate leads, manage contacts and market listings. And it has the potential to be a worthy competitor in its category. Continue reading

Finding new business from old leads, a second look at RE/MAX’s First

First, recently acquired by RE/MAX, is an app for discovering new business from old leads and existing contacts. Continue reading

Big Purple Dot is on target, but misses the bull’s-eye

Part relationship manager, part business management solution, its features, including lead auditing, a mobile CRM and robust tagging, stand out in an otherwise typical solution for larger brokers and teams. Continue reading

7 things everyone should do before paying for leads online

Whether you’re deciding to join a portal’s “premiere” service or are looking at lead gen platforms that promise more new clients than you can shake a stick at, it’s important for you to find out how good those leads will be and what it will take to con… Continue reading

Map-based data service TopHap helps agents master their market

TopHap is a powerful real estate market intelligence tool that uses maps to help agents visualize market activity and become local experts. Continue reading

Marketing and CRM solution Agent 3000 is big on features

Agent 3000, developed by one-time South Florida broker Shawn Sommer, is all about execution over fluff, now accessible to 250,000 agents. Continue reading