Tag Archives: lead gen

The data-smart way to find your ideal real estate clients

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Instead of chasing static buyer and seller profiles, Steven McCloskey writes, focus on larger market trends, where movers are relocating along predictable pathways. Continue reading →

CMAs fall flat — this Spotify-inspired lead gen idea wins listings

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Take a tip from the streaming platform’s Wrapped feature, Josh Ries writes, to show the value you’ve already provided throughout the year. Continue reading →

You’re broke because you don’t track these 3 lead-gen metrics

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When you start tracking these three lead-generation metrics, Josh Ries writes, you set yourself up for top performance in any market cycle. Continue reading →

The 90-day restart your real estate pipeline needs

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Broker and lead-gen consultant Josh Reis outlines the 5×3×90 Program, a zero-dollar way to restart a quiet real estate pipeline. Continue reading →

Why memorizing canned scripts could be costing you clients

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Scripts feel canned and box you in, coach Darryl Davis writes. Dialogues give you a framework for conversations, while leaving room for your personality. Continue reading →

5 ways to cut your marketing spend (without losing leads)

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Josh Ries offers strategies to help you create a leaner, more efficient real estate business without cutting into your lead generation or hampering growth. Continue reading →

Agents don’t leave companies. They leave leaders: Now Streaming

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Tune in to Inman Access as Verl Workman of Workman Success Systems helps you recruit and retain top-performing agents. Continue reading →

9 branding tips that prove it’s not who you know, it’s how you show up

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Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship. Continue reading →

TikTok is the most powerful lead gen tool you’re probably not using

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Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation. Continue reading →

7 end-of-summer marketing ideas to spark fall momentum

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The end of summer can be one of the best times to reignite your marketing and reconnect with your community. Coach Darryl Davis shows you how. Continue reading →