Tag Archives: lead gen

Why your real estate email campaigns aren’t converting (yet) 

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If your database feels cold or your emails aren’t converting, try one or more of these five strategy shifts from Josh Ries. The results might surprise you. Continue reading →

$200K per year by Year 3: From part-time agent to powerhouse

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If you’re looking to go full-time in real estate, Josh Ries writes, take a page out of Emily Nguyen’s playbook: Start with service, show up with value and when the time is right, jump in all the way. Continue reading →

Transforming agent marketing: Task-bound to scalable systems

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Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage. Continue reading →

5 lead-generation metrics you must review before 2026 begins

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These five metrics give you a custom dashboard to plan smarter, grow faster and stop guessing, Josh Ries writes. Head into 2026 with a plan based on data, not hope. Continue reading →

Everything you need to know about social media in under 1,100 words

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Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes. Continue reading →

The urgency trap: Are you training clients to ignore your boundaries?

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How can you make yourself available while still setting boundaries with clients that are healthy? Josh Ries offers tips to implement now. Continue reading →

5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026

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Jimmy Mackin and Jimmy Burgess share simple tips for direct mail marketing campaigns: Send a letter, start a conversation, win the listing. Continue reading →

Why a better morning routine is your secret lead gen weapon

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Adaptability and a user-friendly morning routine help ensure you keep your focus and energy high, no matter what comes your way in a day, coach Darryl Davis writes. Continue reading →

10 old school marketing strategies that still work in this tough market

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The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch. Continue reading →

5 huge mistakes agents make when calculating cost per lead

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In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here’s how to maximize the profit potential of your lead gen. Continue reading →