On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to a… Continue reading
“The reason that we are so obsessed with this technology is because it helps us with every single aspect of our business,” Rocket CEO Varun Krishna says in detailing how AI will power growth. Continue reading
CEO Jeremy Wacksman told Inman the portal is focused on “ourselves and what we can control.” Zillow also said Thursday that 80 percent of home transactions involve one of its products Continue reading
The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch. Continue reading
Troy Palmquist examines Compass’ newly announced tech tool and the debate between open and “walled garden” ecosystems. Continue reading
Every holiday is an opportunity to remind people that you’re not just a salesperson, Darryl Davis writes. You’re a neighbor and, possibly, the hero they need now. Continue reading
Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes. Continue reading
Keller Williams Head of Industry and Learning Jason Abrams talks about the balance between technology and touch amid the rise of artificial intelligence. Continue reading
The ability to make lead-gen phone calls allows real estate agents to pad their bottom line by avoiding the expense of paid leads, Carl Medford writes. Continue reading
On this episode, The Minnesota Real Estate Team leader unpacks his human-first approach to scaling his team to 215 agents who did 1,600 sides and $621 million in 2024. Continue reading