OJO debuts premier OJO Pro platform for top-producing teams

OJO Pro+ will cater to just a handful of teams in each market. The product is one of two new offerings from OJO meant to provide high-quality leads and insights to agents. Continue reading

From DMs to deals: How to use social media for lead generation

Tune in to learn how to leverage your social media for converting leads and what specific areas of your business to prioritize for growth. Continue reading

Morgan Carey on AI, lead gen and the future of digital real estate

From leveraging artificial intelligence to navigating the complexities of SEO and online marketing, real estate pros need to be at the top of their game. Continue reading

Maximize outreach and results: Circle prospecting strategies

Join Anthony Marguleas as he discusses the concept of circle prospecting and how it can revolutionize your lead generation and outreach strategies for boosted business. Continue reading

5 effective prospecting strategies to take you beyond cold calling

Although cold calling has traditionally been used as the leading sales prospecting approach, alternative strategies often yield better outcomes in today’s business landscape. Marketing expert Diana Zaya shares lead gen ideas to take you beyond the phon… Continue reading

Am I too old to post on Instagram?

Instagram isn’t just for 21-year-old would-be models. Sue “Pinky” Benson shares why Gen-X is the fastest-growing group on the platform and why you should be there, too. Continue reading

A 4-decade first, TopProducer rolls out lead-gen features

“Before coming to the market with our first lead product to connect consumers with real estate professionals, we wanted to create even more meaningful conversations for agents by enhancing our proven lead engagement technology,” TopProducer’s Kerm Folt… Continue reading

40 ways to generate leads that work right now

Leads are the lifeblood of any successful real estate business. Here are 40 ways to generate leads that are working right now from Jimmy Burgess. Choose a few, and get started today. Continue reading

Zillow expands ‘post-pay’ Premier Agent model to 2 new markets

The expansion is part of Zillow’s “enhanced markets” program, which is now in six cities and part of the company’s efforts to eventually build a real estate “super app.” Continue reading

NAR’s incredible shrinking membership roster: The Download

Take a look at the new membership numbers, then find out how to gain mindshare in your market with a well-developed content marketing plan. Continue reading