Tag Archives: lead generation

6 fall content ideas to boost engagement this season

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Fresh, seasonal inspiration to connect with buyers and sellers and keep your pipeline full. Continue reading →

Continuous professional development is essential for elevating success

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Training is the bridge between change and confidence — helping agents adapt quickly while keeping client service at the center of their work. Continue reading →

7 hidden mistakes agents are making (and what to do instead)

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Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence. Continue reading →

‘Top of mind’ means nothing without value. 5 ways to do it right

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The old playbook of “just stay remembered” doesn’t work in the digital age. Clients are bombarded with information, and unless you provide consistent value, your presence fades into the noise. Continue reading →

Fathom Realty buys a ‘proven model’ for first-time homebuyers

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START Real Estate has just 70 agents, but founders Randy and Terri Bell have built a business model with a 70 percent mortgage attach rate that Fathom wants to take nationwide. Continue reading →

5 things to do today to give yourself a fighting chance on ChatGPT

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Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business. Continue reading →

How AI helped me get 110K views posting 30 times a day for 30 days

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Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action. Continue reading →

Zillow unveils new AI-powered technology suite, Zillow Pro

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Zillow Pro combines Follow Up Boss, My Agent and Agent Profiles, and enhances them with exclusive data and capabilities. The Pro suite will be available nationwide by mid-2026. Continue reading →

Are your social media views down? It might be a good thing

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Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate agents. Continue reading →

How agents like Ryan Serhant build businesses on social media

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Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple platforms. Now all their tips are gathered in one place, with a few more from SERHANT. CEO Ryan Serhant. Continue reading →