Meet the brokerage turning agent support into profit

On this episode, Parker Pemberton and Liz Rein detail their unique trajectory in Minnesota, recently transitioning their large team to an independent brokerage that did $829 million in 2024. Continue reading

How to audit your brand like a marketing pro

Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now. Continue reading

Sign, show and sell: The open house playbook that actually works

In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction. Continue reading

Realtor.com is gaining on competing portals despite decline in users, owners say

Average monthly unique users to Realtor.com sites fell 6.5 percent compared to the prior year as lead volume also slid 1 percent. Company said it had to 72 million average unique monthly users in the most recent quarter. Continue reading

Why a better morning routine is your secret lead gen weapon

Adaptability and a user-friendly morning routine help ensure you keep your focus and energy high, no matter what comes your way in a day, coach Darryl Davis writes. Continue reading

From Vegas to venture capital: Navigating the uncertain path of the proptech founder

Proptech founders have an uncertain path to profitability and worse, there is no definitive course to get them there. Inman columnist Craig C. Rowe interviewed entrepreneurs at different stages of company growth to better understand how they manage sca… Continue reading

Here’s how to save canceled listings and improve success rates

On this episode, George Laughton, leader of a top US team with 200 agents and $900 million-plus in volume, unveils his Reverse Offer Playbook for saving canceled listings. Continue reading

Work smarter, not harder: How to KISS your way to productivity

Don’t let the mundane suck up your time and energy, Carl Medford writes. Use the KISS method to improve your productivity and simplify your life. Continue reading

7 tips for walking away from a recruitment offer (the right way)

While a recruitment offer may be flattering, this may not be the time to say yes, broker Erica Ramus writes. Here’s how to walk away without burning bridges. Continue reading

The biggest mistake most real estate agents make after closing

Real estate professionals often feel like closing a deal signals the end of the process, Kevelyn Guzman writes, but the post-closing relationship is where reputation, referrals and repeat business are born. Continue reading