How a new agent turned hateful social media comments into a growth opportunity

Many people might shut down or lash out after receiving abusive comments on social media, but Ryan Noonan says he’s glad for the engagement and sees a way to grow from the experience. Continue reading

8M reasons to focus: A data-driven Q4 reality check for real estate

There are more than enough motivated buyers and sellers ready to transact right now, Jason Waugh writes, and many are the most motivated ones we see all year. Continue reading

What Zillow’s marketing genius can teach you about social media

On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to a… Continue reading

AI key to growing Rocket, Redfin and Mr. Cooper under one roof

“The reason that we are so obsessed with this technology is because it helps us with every single aspect of our business,” Rocket CEO Varun Krishna says in detailing how AI will power growth. Continue reading

Zillow ignores ‘noise,’ jabs from CoStar, as revenue climbs

CEO Jeremy Wacksman told Inman the portal is focused on “ourselves and what we can control.” Zillow also said Thursday that 80 percent of home transactions involve one of its products Continue reading

10 old school marketing strategies that still work in this tough market

The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch. Continue reading

Compass’s Buyer Demand tool: breakthrough or déjà vu?

Troy Palmquist examines Compass’ newly announced tech tool and the debate between open and “walled garden” ecosystems. Continue reading

7 last-minute Halloween marketing tricks (and treats) for agents

Every holiday is an opportunity to remind people that you’re not just a salesperson, Darryl Davis writes. You’re a neighbor and, possibly, the hero they need now. Continue reading

How I script, edit and caption real estate videos FAST using AI

Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes. Continue reading

KW’s Jason Abrams on the ‘paradox’ of artificial intelligence

Keller Williams Head of Industry and Learning Jason Abrams talks about the balance between technology and touch amid the rise of artificial intelligence. Continue reading