Tag Archives: lead generation

Class action accuses lender of unsolicited AI-generated cold calls

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A Michigan mortgage lender is facing a class action lawsuit alleging it used AI-generated, artificial-voice cold calls to pitch refinancing without consent. Continue reading →

Busy but broke: Where new agents waste their time

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Ashlee Jankovich writes that new real estate agents must learn to protect their time and focus on the activities that matter most to keep their business on track. Continue reading →

Redfin to provide Compass with 1 million leads by 2029

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A headline-making partnership with Compass International Holdings took over Rocket’s Q4 2025 earnings call, with leaders giving more details into how both parties will benefit. Continue reading →

How the KISS principle works in a noisy real estate industry

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“Keeping it simple” is an essential principle for real estate success. Find out how broker-owner Joey Conner puts it into practice for better recruiting and retention. Continue reading →

What high-performing real estate agents do differently from the rest

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Most agents use the same tools, chase the same clients and wonder why they plateau, coach Darryl Davis writes. Here’s what the top performers do differently. Continue reading →

How this broker went from homeless to 100 deals a year

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On this episode, Colorado-based broker, Shawn Carroll shares how he built a 100-deal-a-year business in a town of 20,000 people without cold calling, buying internet leads or chasing trends. Continue reading →

Watchdog: Beef up referral fee disclosure or prepare for lawsuits

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A report released on Tuesday by the Consumer Policy Center suggested lawsuits will follow if brokerages, real estate portals and regulators don’t step in and add transparency first. Continue reading →

Stuck in a rut? Pros urge agents to do lead gen with a human touch

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With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell. Continue reading →

How to capture massive share in today’s tough real estate market

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Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes. Continue reading →

Keller Williams opens Command platform to 3rd-party developers

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After years of steadily adding integrations to its Command platform, Keller Williams is opening the doors to third-party developers through a specialized hub. The hub will fast-track integration launches to Command’s app store, KW Marketplace. Continue reading →