Lofty launches AI tool to turn CRM contacts into seller leads

Lofty launches Homeowner Agent, an AI tool that identifies seller intent in CRM databases and automates lead nurturing to help agents win more listings. Continue reading

Stop chasing leads! How one agent built a $150M business on YouTube

Rick Guerrero sits down to talk with Sarah Meslowski about her YouTube strategy, which focuses on one long-form video per week. Over the past five years, she’s done $150 million in sales. Continue reading

Inside Real Estate wants to fix the response lag killing deals

Inside Real Estate has unveiled Streams, a mobile AI app that surfaces high-intent leads and is meant to helped agents close deals faster. Continue reading

Here’s where real conversion begins (Hint: It’s not the lead)

The client becomes more valuable the closer they get to the closing table, Josh Ries writes, and your value has to rise too. Continue reading

A step-by-step guide for using AI to master real estate marketing

Stop asking one tool to do everything, Marci James writes. Use a specialized AI stack to build authentic, high-converting content in half the time. Continue reading

The AI Sales Agent for New Homes Is Here, And There’s No Going Back

A typical new development project has hundreds, often thousands, of leads, and only one or two agents to work them. Continue reading

These real estate social media posts actually generate leads

Use these social media post ideas from Listing Leads’ Jimmy Mackin to generate more leads — not likes. Continue reading

The truth about AI in real estate (according to agents)

Real estate agents share how they’re actually using AI, where it saves time and why it’s raising the bar rather than replacing them. Continue reading

Is your brand message clear? A 30-minute audit to find out

Most agents think they have a brand, but clients often see something different, marketing strategist Jennifer McAlpine writes. Use this quick 30-minute audit to determine whether your messaging is clear, memorable and aligned with what you truly do best. Continue reading

How this agent closes $100M on basics while everyone chases AI

In this episode of Real Estate Insiders Unfiltered, Danny Brown, a top-producing Los Angeles agent, unpacks what actually drives long-term success in real estate. Continue reading