How to turn a lead magnet into a reliable pipeline: Part 1

An effective real estate lead magnet lets you show competence, build trust and earn the next step without chasing, Josh Ries writes. Continue reading

Will global upheaval tank the spring market? The Download

Find out how the war in Iran, fuel shortages and other international uncertainty will affect the spring real estate market. Continue reading

The 3-step framework that helps agents break out of a slump

The actions that will help you break through a plateau align with a framework that has stood the test of time: ask, seek, knock, Jimmy Burgess writes. Continue reading

Michael Valdes on consolidation, profitability and what real estate agents must do next

The CEO of LPT International shares insights on consolidation, profitability, and growth, and how Inman’s advisory board is shaping the Inman Connect San Diego agenda. Continue reading

Zillow ‘knows its role’ in the industry: Jun Choo

Zillow Chief Operating Officer Jun Choo talks artificial intelligence, Zillow Preview and the portal’s continued commitment to listing “transparency.” Continue reading

If you need to ‘add value’ at the end, you’re already behind

Contributor Deb Siefkin writes that real estate agents need to add value right now to be relevant. Continue reading

What you should know about Zillow Pro: ‘If you’re already married, I’m going to stop offering you dates’

In this episode of Real Estate Insiders Unfiltered, Jun Choo breaks down Zillow Pro, how it works, and why it could completely change how agents manage relationships inside the Zillow ecosystem. Continue reading

Turn ‘How’s the market?’ into a lead without being weird

Stop giving market lectures, and start positioning yourself as a market expert with this simple strategy for lead generation and follow-up from Josh Ries. Continue reading

Your coach has never sold a house — that’s your problem

In this episode of Real Estate Insiders Unfiltered, Michael Hellickson, CEO of Club Wealth, breaks down one of the most overlooked issues in the industry: who agents are learning from and why it matters. Continue reading