Backed with $10M, Buyside rebrands as Percy, expands into mortgage

Rebranding and strategic alliance with Black Knight, reflect data analytics and marketing firm’s ability to identify not only homebuyer but also seller leads. Continue reading

Relationship-building gold: 5 moves for the win

Real estate is a competitive industry. Almost any agent can get the job done, but truly successful agents will go above and beyond to make sure their clients feel understood and genuinely cared for. Continue reading

Find hidden listings in your market with a CMA-a-day campaign

Stop trying to sell homeowners on selling their homes. Instead, offer value with this simple, proven technique for listing lead gen. Continue reading

22 Instagram must-follows for real estate agents

To get results, says Jimmy Burgess, follow these pros for ideas on how to grow your own following. Implement some of their strategies on your Instagram page and watch what happens. Continue reading

Don’t wait, create! Help find hidden inventory for your buyers

Many agents are struggling with finding listings for their buyers. Team leader Tom Toole offers scripts and strategies to find additional inventory in any market. Continue reading

The secret to generating more ‘offer-ready’ buyers

Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers “offer ready.” Continue reading

These mistakes can derail your business. Here’s how to avoid them

From financial mistakes to shiny object syndrome, there are so many ways to get off track, according to team leader Adam Hergenrother. Here’s how to avoid game-changing errors — or get back on track after making one. Continue reading

7 ways to create name recognition with no budget 

No cash? Don’t fret. There are plenty of ways to establish yourself as a new agent and make connections without spending a lot. Coach Darryl Davis shares his top ideas. Continue reading

5 simple scripts to reconnect with your sphere 

Staying in touch with your sphere of influence is the foundation of building and maintaining your business, says coach Darryl Davis. Here are a few authentic scripts for more effective follow-up. Continue reading

‘Bigger is not always better’: 5 tips to elevate your social media

Regardless of how you feel about it, in this day and age, social media is a powerful tool. Ricardo Rodriguez explains how to put it to work for your real estate business. Continue reading