How to turn past clients into repeat business

The art of client loyalty has a lot to do with staying memorable and cultivating trust. As an agent, here are four things you should keep in mind when building and maintaining a relationship with your clients. Continue reading

How to transform your SOI into an effective CRM

Whether you don’t have customer relationship management, aren’t using it or want to get more out of it, here is a quick and effective method for compiling a solid list of contacts — plus a few tips on expanding on your sphere of influence. Continue reading

TikTok for real estate: How to harness this next-gen social media app

Real estate agents are using TikTok to take their business to the next level. Here’s how creating content on this popular video-sharing app can help you build your brand and generate leads. Continue reading

Lead-gen game changer: How to use the blue ocean strategy to dominate your local market

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how a book tha… Continue reading

From 30 to 100 agents in 2 years: Kris Lindahl on team growth

Kris Lindahl started his company, Kris Lindahl Real Estate, in 2018 with 30 agents, and now, fewer than two years later, he has grown to more than 100 agents with massive market share in the Minneapolis-St. Paul area. I recently sat down with Lindahl t… Continue reading

Likelihood to List puts the power of predictive analytics in the agent’s hands

We’ve made a lot of updates to Homesnap’s technology over the years, but one thing has always remained the same: Everything we build is specifically designed with agents and brokers in mind first because we want to create tools that help them grow thei… Continue reading

Real estate’s future skills gap: data, security and analytics

Here’s a look at the big picture of what big data and analytics could do for your business and our industry. Continue reading

Dear Marketing Mastermind: Does my marketing comply with the code of ethics?

How does the code of ethics inform the way that you approach your marketing strategies and platforms? Get the Marketing Mastermind’s take in this monthly advice column. Continue reading

6 Instagram accounts you’ll love if you’re in real estate

From the glamorous to the absurd, these Instagram accounts will lift your spirits and provide you with useful information. Continue reading

5 tips for turning open house visitors into clients

An open house helps you build excitement about an available home, meet multiple prospects and leave a positive impression on the seller. But it’s also an opportunity to let all those inquiring homebuyers know that you’re a great fit if they need an age… Continue reading