RealScout releases Search Links, first major update to Pro+ platform

California-based proptech leader RealScout has launched the latest addition to its award-winning suite of lead generation tools. The new product, Search Links, enables agents, teams and brokerages to distill popular home search parameters — such as lis… Continue reading

From likes to leads: How 1 agent turns Instagram Reels into closings

Generating half of her business on Instagram, North Carolina-based agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess sits down with her to find out exactly how she does it. Continue reading

RentSpree releases ‘Homebuyer Insights’ tool for Florida Realtors

Designed to help agents unearth buyer leads from renter databases, RentSpree’s new tool will now be available to the 6,000 members of Central Florida’s Space Coast Association of Realtors. Continue reading

11 key takeaways from the 2024 Teams Report

This year’s Teams Report offers a roadmap for navigating the challenges and opportunities of today’s real estate market for teams, Chris Pollinger writes. Continue reading

5 key steps for getting 5-star raving reviews on your service

If you want a positive review, writes mega-team leader Carl Medford, you need to earn it by far surpassing clients’ expectations and communicating with them about the review process. Continue reading

Lead quality, Facebook behind latest REDX release

The latest iteration of REDX’s ad builder introduces customizable ad templates and an easier, more direct connection to Facebook accounts so campaigns can be created and launched in less time. Continue reading

7 expense-cutting strategies for real estate teams in 2025

Cutting expenses in 2025 doesn’t mean sacrificing quality, Chris Pollinger writes. By strategically managing your budget, you can maintain profitability and reinvest savings into the areas that truly drive growth. Continue reading

11 transaction-generating strategies primed for success

It’s up to you to make your own luck and find opportunities where others won’t look. Jimmy Burgess offers strategies both old and new that are poised to work now. Continue reading

No need to pay for leads with these grow-your-business strategies

Heidi Harris with the Home Sweet Heidi Team shares the five core strategies she uses to consistently grow her business with Real’s Jimmy Burgess. Continue reading