How to get more bang for your marketing buck

Effective marketing has one goal: putting you face-to-face with a buyer or seller who is ready to transact. Here are the top tips for creating online relationships without breaking your marketing budget straight from the experts at Inman Connect Las Ve… Continue reading

‘Nine is the ideal number of hashtags’ and 7 other tips for growing your audience online

Agents who want to take social media seriously should remember they only have a split second to engage with their audience. Continue reading

Chime rings in Connect with announcement of new chatbot

Chime’s new automated lead engagement chat feature was announced at Inman Connect Las Vegas. Continue reading

BoomTown launches new lead generation and marketing tools

The company promises to nurture leads for up to a year and says its concierge will field leads 24 hours a day, 7 days a week. Continue reading

Did Realogy just create a new industry standard for closing gifts?

The final 15 minutes of ICLV’s CEO Connect was supposed to be a broad discussion about the country’s biggest companies — Facebook, Amazon and Google — and whether they would ever substantially enter the real estate business. That was, until this mornin… Continue reading

Realogy’s new tech game plan? Chatbots, AI and next-gen search

Glenn Fitzgerald, vice president of Realogy’s tech division, discussed tools and technologies the real estate giant is investing in during an Inman Connect panel Monday. Continue reading

10 fundamentals every agent needs to master

If you’re in a self-made business like real estate, you have to set yourself up for success. And a big part of that is making sure you build your business on the fundamentals. Continue reading

What the Amazon-Realogy deal might mean for real estate

The news today that Amazon is tiptoeing into the real estate service territory should be of no surprise. Yes, it is a big deal, but the announcement makes sense. Continue reading

Amazon gets into real estate with major Realogy partnership

The nation’s largest real estate company and a technology juggernaut want to change the way you buy a home. Continue reading