4 ways to turn your website into a lead generation machine

When building a successful website, there are two things to keep in mind: 1. Your brand. 2. Your target audience. In the 15 years that Propertybase has been building real estate websites, we have seen time and time again when there was too much focus o… Continue reading

Dollars and sense: A financial timeline for rookie agents

How do you plan ahead and ensure you’re spending wisely as a brand new agent? We talked to experienced agents and financial planners to get some of their must-dos for keeping your financial life on track your first year in real estate. Continue reading

Lead gen game-changer: How geographic layering is growing my business

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column on Inman, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how L… Continue reading

Why real estate agents fail

There are basically three ways to get business out there. You can wait for it. You can buy it, or you can go out and chase after it every single day. Here’s how you can ensure your long-term success. Continue reading

Nextdoor will now tell you how much your home is worth

Your Home, as the company is calling the new feature, is meant to be a landing space on Nextdoor’s website and app that shows users how much their home might be worth and how much they might earn if they sold it. In essence, Nextdoor is now providing u… Continue reading

Hyperlocal app PropertyRadar now offers mortgage data

The one-time darling software for finding prospective foreclosures is now offering same tech for small businesses, such as real estate agents and mortgage brokers. Continue reading

Keeping It Real: How to organically grow your Instagram

How do busy real estate agents grow an Instagram following? Listen in to hear this luxe broker’s top two favorite apps for posting and tracking data on the social media mammoth. Continue reading

Everybody’s working for the weekend: 4 tips for work-life balance

With great schedule flexibility comes great responsibility. Sure, you set up your own schedule and don’t have a boss looking over your shoulder, micromanaging your every move. But you probably work more weekends than the average person. Here are a few … Continue reading

Chime ‘DAREs’ agents to try its new Facebook ad creation tool

It’s designed to streamline the process of creating Facebook ads and capturing leads for Realtors, so they can tap the social media network for business without spending much time on it, generating Facebook ads for an agent’s listings sourced from the … Continue reading

5 things every agent must do to reach the next level

Getting through the first year, joining the million dollar club, growing a team — regardless of the goal, every real estate agent wants to know how to get to the next level at some point in their career. We spoke to experts on lead gen, social media, c… Continue reading