Tag Archives: lead generation

MyWeichert to empower 13K agents in lead gen, sales and marketing

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The companywide technology platform is Weichert’s lead gen and business management solution powered by Inside Real Estate’s kvCORE. Continue reading →

Take stock before you knock: 4 tips for solid prospecting

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It can be daunting to step up to a stranger’s door and start a (sometimes unwelcome) conversation. However, armed with the right tools and strategies, you’ll make the most of your jaunt around the neighborhood.  Continue reading →

4 ways giving back helps you become a better agent

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Volunteering has helped agent Marilyn Blume become a better businessperson by both honing and expanding her knowledge and skill set. In this column, she shares how she’s grown through her volunteering experiences. Continue reading →

4 things you shouldn’t shell out cash for anymore

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They say the easiest way to succeed in real estate is to find something to sell to agents because, given the chance, we’ll buy anything that might help us get a little leverage. Here are four things that, against what seems like conventional wisdom, we… Continue reading →

Augment ‘lead generation’ with ‘relationship building’ in your 2020 business plan

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Calling someone a “lead” strips the emotion out of rejection. It’s hard when someone you’re on a first-name basis with says they don’t want your service or product, but when a lead doesn’t want your help, it doesn’t hurt so much. Leads are psychologica… Continue reading →

Finding new business from old leads, a second look at RE/MAX’s First

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First, recently acquired by RE/MAX, is an app for discovering new business from old leads and existing contacts. Continue reading →

A lead gen story: Would you teach this to your kids?

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How we approach driving the growth of our business has the ability to fulfill or to just pay the bills. Fulfillment occurs when we have authentic human experiences, when we can be generous. And when we are generous, we never feel like we are selling. Continue reading →

Do this before you spend another dollar on lead generation

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Sometimes it seems like agents are hungry machines, starving for one thing: leads. And it’s curious to explore why that is. Leads are new, sure, so they may seem more full of promise, or more excitement. It’s a metric by which many agents measure their… Continue reading →

5 ways to generate leads without listings websites

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Outside of buying direct leads, lead generation is possible through either marketing or prospecting, which require time, money and effort. Here are my top strategies for generating leads without listings websites.  Continue reading →

Dear Marketing Mastermind: How can I use podcasts to generate leads?

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In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. If you’re strategizing how to grow and develop your content marketing strategy for next year and you’re th… Continue reading →