Tag Archives: lead management

Email marketer ActivePipe rolls out brokerage-wide nurture campaigns

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Helping power the new nurture service is technology ActivePipe acquired in its purchase of HomePrezzo in 2020. Continue reading →

REALM connects members by ‘matching’ buyers and listings

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Julie Faupel started in the hospitality industry. Before she launched her successful real estate brokerage in Jackson Hole, Wyoming, Faupel worked with top hotels where she was able to create—and recreate—guest experiences across properties. Continue reading →

The one thing brokerages don’t look for when choosing a tech vendor

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When brokerages are going through the software evaluation process, there is usually a bit of tunnel vision around price tag: How much does the program cost to license, and what’s the annual charge to renew? What’s often missing is an evaluation of the … Continue reading →

What we learned in 2019 and what it means for you in 2020

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The real estate technology landscape once mirrored the view east from central Colorado. Brokers had a clear, flat view of their options. Its definitive horizon made navigation simple, and the opportunities were easy to see. One day, the industry awoke … Continue reading →

Is Firepoint lit? The CRM and website provider packs heat

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Designed by agents to offer brokers and teams the best parts of a technology support system, from lead generation to management, this CRM should make the list of any broker wanting to see what else is out there in 2020. Continue reading →

Do this before you spend another dollar on lead generation

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Sometimes it seems like agents are hungry machines, starving for one thing: leads. And it’s curious to explore why that is. Leads are new, sure, so they may seem more full of promise, or more excitement. It’s a metric by which many agents measure their… Continue reading →

Can you afford the cost of doing nothing?

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It was around this time last year that I was writing on change, saying, “If I’ve learned nothing else in almost fifteen years in the real estate business, it’s that the only constant is change — shifts are plentiful, but they’re rarely easy.” Continue reading →

Can you afford the cost of doing nothing?

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It was around this time last year that I was writing on change, saying, “If I’ve learned nothing else in almost fifteen years in the real estate business, it’s that the only constant is change — shifts are plentiful, but they’re rarely easy.” Continue reading →

Best real estate lead generation strategy for a changing industry

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Anxiety levels in the real estate industry are at an all-time high. With so much changing, moving quickly, and contradictory information on the best real estate lead generation tactics, it’s no wonder agents are confused. Continue reading →

Communication tools for every stage of your sales cycle

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Communication is key to attracting new clients, showing properties, coordinating sales, and closing deals. While there is no shortage of communication channels built for the desktop, there’s a new class of mobile tools for anyone whose phone is their o… Continue reading →