RealScout and Cloze connect for highly anticipated integration

The lightweight, AI-backed CRM Cloze will now connect directly with RealScout, a relationship-first lead cultivation and marketing solution, recognized for its flexibility and value as a contact engagement catalyst. Continue reading

Playing the long game with effective lead nurturing

Post-pandemic real estate isn’t easy, according to Florida team leader Marcus Larrea. Here’s how to make sure you’re capturing as much business as possible. Continue reading

Reach out, take names: 13 tips for beefing up your client database

Whether you’re just getting started or have been at it for a while, writes Inman contributor Luke Babich, you already know that finding potential clients is critical. Here are 13 tips to build and nurture your client base. Continue reading

RealScout Pro+ is company’s ‘most significant update since launch’

The platform update is called RealScout Pro+, and it’s highlighted by Auto Nurture, a functionality that will automate outreach efforts to new and previous CRM entries. The intent is to stimulate scaling for teams and agents as the industry trudges thr… Continue reading

5 tips for nurturing hesitant buyers who can’t quite commit

Today’s real estate market can present an intimidating and emotional challenge to hopeful buyers and sellers. Mauricio Umansky shares strategies for helping educate and reassure them so that they can get their needs met. Continue reading

Lead gen is not enough. Here’s how to nail down lead conversion

In the last of his 5-part series, broker Nick Schlekeway looks at lead conversion. What is it, and why do so few agents ever get good at it? Continue reading

Rechat, a mobile-first marketing standout emphasizing collaboration, strategy: Tech Review

Rechat is a full-featured marketing app for tech-forward brokerages and teams that have a handle on how to capture their market. Continue reading

10 ways to help real estate clients overcome commitment issues

Whether they’re not quite ready to put in an offer or they get a case of cold feet, dealing with commitment issues from clients can leave you feeling frustrated. Coach Darryl Davis offers mindset shifts and strategies to help nurture client relationships. Continue reading

Leaning into winning seller leads, Fello puts your website to work: Tech Review

Fello centers itself around a series of lead-capture website add-ons that can be easily customized, turned on and off, and fed into any number of integrated CRM solutions used by the brokerage, team or agent. Continue reading