The numbers you need to nurture buyers and sellers through a shift

When your clients are seeing doom-and-gloom headlines, it’s important to be able to crunch the numbers and give them the facts. Continue reading

Lone Wolf launches Leads+, lands deal with The Keyes Company

Agents will use Lone Wolf Leads+ in conjunction with existing customer relationship management and follow-up technologies, leveraging its automated marketing content generation, creative services and advertising plans to target interested sellers withi… Continue reading

Happier email is a cinch with Happy Grasshopper: Tech Review

The Happy Grasshopper experience can be largely automated, but all the opportunities for input, personal editing and strategic involvement are there, which starts with what the company calls its Success Coach program. Continue reading

Fello, a hybrid iBuyer, keeps sellers engaged and agents front and center: Tech Review

Fello layers a direct-to-seller cash offer model over agent-integrated services, which collectively rest on a sophisticated data modeling solution for home valuations. Continue reading

7 client retention strategies that never go out of style

To delight clients and keep them for life, it’s vital to understand what they really need and want. Trainer and author Bernice Ross offers strategies to keep the clients you have and generate their referrals. Continue reading

5 gentle prospecting ideas for your team 

Aggressive sales tactics are not for everyone. Coach Darryl Davis offers his best advice for launching softer, gentler prospecting strategies for your team Continue reading

The secret to generating more ‘offer-ready’ buyers

Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers “offer ready.” Continue reading

Rental lead engagement features drive value, potential of Zuma: Tech Review

Zuma also works in unison with many of the apartment industry’s lead generation platforms, such as Apartment List, Zillow and Apartments.com. Continue reading

Engage more leads with top-of-funnel Aiva: Tech Review

Aiva is a web and mobile app that works alongside real estate CRMs to better qualify and automate lead response. We all know way too much time is spent trying to qualify ghosts. Thankfully, that is why this category of software exists, and more agents … Continue reading

Rental lead converter Zuma emerges from beta, raises $6.7M

Zuma’s software flattens traditional lead qualification and follow-up processes using on-demand engagement methods to qualify prospects as leads, arrange appointments and determine best practices for ongoing lead nurture. Continue reading