Is speed to lead dead?

The best real estate lead isn’t always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that’s best for both you and your potential client. Continue reading

Anatomy of a client consultation: A head-to-toe approach

While negotiating skills are top of mind for agents as commission confusion sets in, consultant Rachael Hite offers a step-by-step strategy that should ensure optimal service all summer long. Continue reading

Email sequencing is the latest upgrade for Nimble CRM

Nimble, a software company that specializes in customer relationship management for “soloprenuers” and small business teams, has shipped a new feature to its customer accounts — email sequencing. Continue reading

The No. 1 skill you need to convert leads into clients

Truly engaging is an essential component in providing stellar service from first contact to the closing table. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills. Continue reading

6 steps that transform neglected clients into lifelong partners

Staying in touch with past clients and “orphans” long after closing could be the key to a lifetime of repeat and referral opportunities. Coach Darryl Davis offers a strategy to help you reconnect. Continue reading

Atllas’ model undercuts its best asset — its software: Tech Review

Atllas is a real estate brokerage that runs its business through a series of proprietary software products blanketing open house marketing, mobile web marketing, customer relationship management (CRM) and a DIY digital marketing center. Continue reading

Luxury Presence latest to unleash AI to automate lead capture

Luxury Presence has evolved from a website development company to a real estate software firm now offering an AI lead nurture solution for the industry. Continue reading

RealScout and Cloze connect for highly anticipated integration

The lightweight, AI-backed CRM Cloze will now connect directly with RealScout, a relationship-first lead cultivation and marketing solution, recognized for its flexibility and value as a contact engagement catalyst. Continue reading

Playing the long game with effective lead nurturing

Post-pandemic real estate isn’t easy, according to Florida team leader Marcus Larrea. Here’s how to make sure you’re capturing as much business as possible. Continue reading

Reach out, take names: 13 tips for beefing up your client database

Whether you’re just getting started or have been at it for a while, writes Inman contributor Luke Babich, you already know that finding potential clients is critical. Here are 13 tips to build and nurture your client base. Continue reading