Circa 1980: What real estate agents need to know about the era’s totally awesome housing styles

The 1980s were a decade of success, excess and flashy expenditures of money in almost all areas of society. Conspicuous consumption was admired and something homeowners aspired to and eagerly sought. Continue reading

The meaning of luxury: What agents can learn from the Kardashian homes

Check out some of the famous family’s most iconic homes along with some of their newer real estate purchases and consider the way their homes reflect their changing brands and lifestyles. Continue reading

Regroup, reuse, recycle: How to recalibrate your marketing mid shift

What used to work may suddenly feel obsolete in a shifting market. Here’s how to change up your marketing and make it fresher, more relevant and more meaningful Continue reading

Broker Spotlight: Ryan Iwanaga, Christie’s International Real Estate Sereno

This week the Spotlight shines on Ryan Iwanaga of Christie’s International Real Estate Sereno and his charitable foundation, Sereno 1% for Good. Continue reading

Name the top 5 apps on your phone: Pulse

This week, we want to know: What are the top five apps that you simply can’t do without on your cell phone? Continue reading

Want to sell ultra-luxury properties? Here’s what you’ll need to know 

The ultra-luxury real estate game is infinitely more complex than doing a typical transaction. Trainer Bernice Ross offers insight into the art of the super-high-end deal. Continue reading

Bringing sexy back: How to get your listing noticed now

The days of the hands-off, zero DOM market are over. According to broker Troy Palmquist, it’s time to get back to what we do best: Getting those listings noticed.
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Circa 1970: What agents need to know about housing styles in the disco age

Housing stock from the 1970s blends holdover aesthetics from the 1960s with a new emphasis on organic and global elements. Gerard Splendore offers a guided tour through homes from “the decade that taste forgot.” Continue reading

Are things feeling off? How to reset expectations with a client mid-relationship

Some of your clients may have started their transaction in a market that’s different from the one we’re in now. Stan Ponte offers advice for having important conversations and providing timely information to successfully reset client expectations. Continue reading