How to shoot your own listing videos and photos on the iPhone

In this bootstrap economy, knowing how to capture professional pictures and videos of your listings could save you thousands in marketing expenses. Marketing expert Latham Jenkins shares his pro tips for using your iPhone to capture stunning, high-qual… Continue reading

It’s a Bel Air mansion with its own $25,000 fragrance. But why?

Designer César Giraldo believes the decision to conjure a custom branded fragrance for a single homeowner at 1859 Bel Air Road will pay off by bridging marketing, design and emotional appeal. Continue reading

Can a mega-mansion in Paradise Valley bring in a record $75M?

The state’s priciest-ever deal sold for $28.1 million in Scottsdale in June 2022, but with the lure of features like a metaverse room, a spa that generates snow and a lazy river, developers in Paradise Valley think they can get $75 million for an estat… Continue reading

Core’s Shaun Osher snatches up landmarked Long Island estate

The real estate brokerage CEO and his wife, Core Chief Operating Officer Brittley Wise, have bought a former working farm that dates back to 1893 for $3.1 million, according to reports Continue reading

Mark Wahlberg’s sweeping Beverly Hills mansion brings in $55M

Mark Wahlberg and his wife, Rhea Durham, initially listed the 30,500-square-foot property for $87.5 million in April 2022 but dropped the ask by $8 million after it sat on the market for several months. Continue reading

Circa 2000: What agents need to know about Y2K(itchens) and baths

The ability to discuss style, features and the changing lifestyle of homeowners from one decade to the next will prove to be very helpful in serving an agent’s clients. Continue reading

One-time $100M Bel Air mansion falls to Earth with huge price cut

“Realistically in this market, this is what it’s worth – it’s priced to sell,” said Shawn Elliott of Nest Seekers, one of the agents who listed the property last week. Continue reading

3 common listing agent mistakes (and how to avoid them)

Knowledge is power, so it’s essential to know all there is to know about listings. Here’s how to avoid the top mistakes listing agents make. Continue reading

Artist’s psychedelic hula-hooping home lists in Colorado for $560K

A rainbow escape awaits the buyer of a psychedelic home in Colorado Springs where the house’s interior is a colorful array of faux fur, murals, funky light fixtures, art installations and more. Continue reading