Realtor.com first to add wildfire risk data to listings, helping consumers

Listings on Realtor.com will now include a fire factor rating from the nonprofit research group First Street Foundation and information from the U.S. Department of Agriculture Fire Service. Continue reading

Oh, shift! What agents need their clients to understand fast

Given the relocation craze and the turning tides, buyers and sellers need to shift their strategies (and their etiquette) in this market. Here is what we wish clients understood right now.   Continue reading

You just took a new listing. Can you answer these 10 questions?

Only a small percentage of agents can answer these ten questions about their listings, according to author and coach Bernice Ross. Are you one of the select few who can?  Continue reading

4 selling strategies that need to shift with the market

Although the tried-and-true has its benefits, there’s nothing wrong with shaking things up and charting your own course in today’s market. Rachael Hite helps you question what you think you know about working with your clients today. Continue reading

Find hidden listings in your market with a CMA-a-day campaign

Stop trying to sell homeowners on selling their homes. Instead, offer value with this simple, proven technique for listing lead gen. Continue reading

Want a piece of Facebook history? Even if you don’t, it’s yours for $5.3M

The Silicon Valley home where a young Mark Zuckerberg, Dustin Moskovitz and Sean Parker gave birth to the social media network — now known as Meta — has listed for $5.3 million. Continue reading

Working with sellers in a market shift: 7 dos and don’ts

This is not a case of Chicken Little crying, “The sky is falling,” says team leader Carl Medford. We are headed into a real shift, and those who embrace the new reality, effectively coach their clients and respond the quickest will come out ahead. Continue reading