The listing launch plan that gets higher prices, faster sales, more listings

To help you continue to grow your business as the market normalizes and flex those listing marketing muscles, here’s a step-by-step plan to launch your listing’s marketing — and sell quickly, for more — plus how to keep your sellers in the loop and ado… Continue reading

6 things agents wish sellers understood about marketing

First impressions are everything when putting a home on the market. That’s just one of several things Carl Medford wishes sellers understood about marketing homes to sell.
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Instashowing spends investment on buyer tour, offer submission tools

After nabbing $4 million in May 2021, listing showing software Instashowing has launched updates that include tools for submitting and managing offers and arranging buyer tours. Continue reading

Pulse: What new marketing strategy are you trying in 2022?

Making changes and fine-tuning your marketing plan for next year? We want to know what you’re introducing to your repertoire and how those strategies will help you stand out in 2022. Continue reading

Pulse: Readers share the worst marketing advice they’ve ever received

Offer steak knives to entice buyers, don’t door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they’ve ever received throughout their careers. Continue reading

Elon Musk takes final ‘Earthly possession’ off the market

Since vowing to unload all “Earthly possessions,” Elon Musk has sold nearly $100 million worth of real estate since 2020. But he can’t seem to part ways with this Bay Area gem. Continue reading

Pulse: What’s the worst marketing advice you’ve ever received?

Ever been steered in the wrong direction? This week, we’re encouraging you to share the most useless, misguided and downright terrible marketing tips you’ve ever received. Continue reading

Pulse: Readers share their favorite real estate marketing campaigns

This week, our readers chime in with their favorite marketing videos and efforts. Have an example of your own? It’s not too late — we’re encouraging you to continue the conversation in our comments section. Continue reading